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EpiPen.

A Better Way to Carry.



Product // Medical // Research // BrandingA collaborative studio project consisting of 3 communication designers and 1 industrial designer. Redevelop and reimagine the design of epinephrine auto-injectors to create a more effective product.


Industrial design // Jackson Gress

Communication Design // Anna Mullinger, Eva Tombragel, Lily Unterhaslberger



Why?

43% of users carry EpiPens less than they should. 

57% of users always carry their EpiPen,
27% carry it only on occasion,
16% never carry them at all.

(National Center for Biotechnology Information)


What?

A new design that people are encouraged to both carry and use.





The Next EpiPen.

Final EpiPen concept. A fresh new take
bringing life and usability to a dated design. 
A device that equally balances portability 
along with injection ergonomics with a 
form that is intuitive to the level of
not needing to read the directions.

Using EpiPen

The EpiPen features an entirely streamlined 
device with all user interaction existing on the 
same end. Form of product allows for a 
flat and wide label that is easily legible.


Steps: Remove cap, remove safety pin, inject. `



Experience

Garmin
NewDealDesign
Sprout Studios
HUGE DESIGN
LM Signage
Contact

gressjb@mail.uc.edu
978.809.7256